Charlie Henson A2 Media Blog
My name is Charlie Henson and i am currently studying A2 Media Studies, I enjoy this subject because it allows you to express your ideas and present them in different ways. Now that i have gained experience using the equipment from last year i hope to bring my overall grade up higher this year. I want to do better this year because media is an industry I am interested in going into after sixth form. I will be regularly posting work that i do individually and with my group on this blog.
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Digipak Insert Analysis - Cameron
After
the production of the front, disk and back cover of the DigiPak, it was
decided that an insert should also be produced to accompany the various
existing covers created for the DigiPak, to further emphasise its
purpose and to increase entertainment for the target audience. The
insert consists of 5 pages which the target audience of teens to adults
would be able to freely navigate, actively consuming this product. The
insert had to also conform to the conventions of pop genre in order to
link to the rest of the DigiPak, as well as the Website and Music
Video.
Therefore
the use of orange as a bright vibrant colour was used, as pop genre
music videos are commonly associated with vibrancy in order to provoke a
positive emotional response from the viewer. Similarly, the use of the
bright colours within the insert have this same effect on thr audience,
which causes an increase in interest, provoking them to want to find out
more about the product by listening to and watching the music video.
Additionally, the use of the about page and group page acts as a way to
open up to the audience, sharing aspects of their personal lives in
order to appear as being a trustworthy group to aspire to. This trust
due to the invitation into the groups personal lives further provokes
interest from the target audience influencing them to further view the
product.
It
also establishes a relationship between the group and target audience,
meaning that the audiences trust is increased further, provoking them
into viewing not only the DigiPak, but the Mission 808 brand as a whole.
The use of the group and about page also highlights to the audience who
the main stars of the product are. This creates star identity relating
to Richard Dyers star theory in that the product constructs the star
through presentation. In this case the characters are presented clearly
on pne page with pictures of their faces, as well as descriptions
regarding their ages, and some of their interests, suggesting that they
are the main stars of Mission 808, and the main focus of the music
video. This also makes it easier for the audience to idolise the stars
as they are aware that these characters have a bigger significance than
any of the other people seen throughout the music video. The pictures on
the last two pages also act as a way of inviting the audience in to
share the personal experiences of the group, as the pictures depict the
fun times they have had as well as some examples of the ways they shot
the music video.
This
not only establishes a relationship with the audience as previously
mentioned, but also conforms to the conventions of pop genre, as many of
the pictures depict parties and having fun, which our music video
solely revolves around. But it also relates to the idea of being happy
and having fun which is a key convention of many pop genre videos,
depicting people having fun in order to provoke a positive perhaps
euphoric emotional response from the audience. Finally, the insert as
whole which collaborates with the rest of the DigiPak as well as the
Website and Music Video, establishes brand awareness to the audience, as
the conventions of pop genre which it specifically relates to link very
closely to that of the DigiPak and Music video. For example the text is
similar to the website, as well as the use of bright orange as its main
colour which is also similar to the website and music video as bright
colours are used as one of the more common conventions of pop in which
they all conform to.
Due
to the similar bright colours, positive emotional response provoking
imagery, and text type seen throughout the insert in collaboration with
the DigiPak, the Website and Music video, allows the audience to
recognise the brand and relate their positive experiences from consuming
the products, with the Mission 808 brand.
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